![]() Not all developers have made companion Apple Watch apps, and Apple TV has largely centered around video, not the gaming platform Apple once envisioned. The Mac App Store never really took off, with most software on computers coming through Web browsers. That same focus hasn't extended to Apple's other products, though. This year, there could be two major announcements by Apple that actually have very little to do with its iPhones: the launch of a Watch App Store and a bigger push with Project Marzipan, the effort to make iPhone and iPad (iOS-based) apps run on Macs. ![]() Apple can't tell the same story." Beyond the iPhone "We're now in a very mature part of the market. "I don't know the last time I downloaded a new app from the App Store," Milanesi said. The breadth of apps in the App Store isn't the advantage it used to be. But Siri still doesn't match up to the assistants from Google and Amazon. Shortcuts feature from last year lets the company's digital assistant complete complex tasks with a single voice command - or sometimes without a voice command at all. Is touting its artificial intelligence prowess, Apple's software also needs to be smarter. While Apple likely won't completely overhaul the App Store, it's got to find ways to keep its developers - and in return, you - happy. Apple takes a 30 percent cut of all apps and in app-purchases. And there's been an outcry from parental control app makers that Apple unfairly banned their software because their apps compete with Apple's own software.Īnd other heavyweights have also criticized Apple's App Store model.Įven the man who used to run third-party app approvals for Apple called on the company to "own up" to irresponsible policies against direct-competitor services, saying "Apple has struggled with using the App Store as a weapon" for years. ![]() Earlier this month, the Supreme Court ruled that iPhone owners can sue Apple for allegedly operating a monopoly through its App Store, which is the only way you can add apps to your iPhone and iPad. This year's WWDC comes at a tense time for Apple's App Store, which hosts more than 1.8 million apps. "At the end of the day, developers drive engagement, drive new use cases and drive the link the consumer has with their device."Īpple declined to comment ahead of WWDC 2019. "Apple's not going to have a service for everything out there," Creative Strategies analyst Carolina Milanesi said.
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